Forbes hosts the CMO Summit (and other events), which they turned into the CMO Summit Virtual Series.Some of the largest publishing events of the year have been successfully transformed into virtual events: For the publisher, they’re also fantastically affordable. While there’s this certain glamour of traveling to a new location and networking with new people face to face, you can’t deny virtual events are incredibly accessible. However, the good news is that virtual events have been successful for just about every publisher we’ve talked to. The events of 2020 completely threw this revenue platform for a loop, and many publishers lost money in those early months.

Event listing websites help you get the word out. This is what major publishers are good at doing, getting those big-name keynote speakers and presenters to draw in a crowd. They want to be able to ask questions, see facial expressions, and read body language. When passionate people are committed to a topic, they want to go to the source the company, the author, the guru, the expert who really knows the content. In-person, live events can be a fun and profitable revenue stream for any multiplatform publishing company.

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